Posted by April 28, 2015 at 8:33 am span>on
The World’s Largest Nightclub Brand To Greater China
Melco Crown Entertainment Limited (SEHK: 6883) (NASDAQ: MPEL), a developer, owner and operator of casino gaming and entertainment resort facilities in Asia, jointly announced plans with Pacha to open Macau’s first megaclub, Pacha Macau, at Studio City, the eagerly anticipated cinematically-themed integrated entertainment, retail and gaming resort in Macau.
The Hollywood-inspired, gaming and entertainment complex will transport visitors into a stunning cinematic world with awe-inspiring entertainment offerings, delivered by the world’s leading entertainment partners, positioning this new destination resort as Asia’s entertainment capital.
Pacha is a leader in nightlife, with venues in major cities across the globe, including Ibiza, New York, Dubai, Buenos Aires and Sydney. Exclusively presented by Studio City, Pacha Macau will bring Ibiza-style nightlife to Greater China for the very first time, electrifying the island’s burgeoning club scene.
Mr. Lawrence Ho, Co-Chairman and Chief Executive Officer of Melco Crown Entertainment said, “We are delighted to partner with Pacha, rightly acknowledged as the biggest nightclub brand in the world, to deliver the ultimate in international clubbing experiences to Studio City and Greater China.
“This announcement is a further step in our commitment to diversify the leisure destination appeal of Macau. It is yet another demonstration of our ongoing strategy to identify and deliver the world’s leading entertainment partners, positioning this exciting new destination resort as Asia’s entertainment capital.”
“Melco Crown Entertainment has been a pioneer in the development of integrated entertainment resorts in Asia. It shares our vision to bring innovative, world-class entertainment experiences to the region. I’m proud to be part of this. It’s an opportunity of a lifetime.” said Mr. Eddie Dean, President and CEO of Pacha New York and Managing Director of Pacha Macau.
“Pacha is the finest nightclub brand in the world, with a commitment to excellence. Pacha Macau, without a doubt, will be the most amazing nightclub entertainment experience Macau has to offer.” said Mr. Dean.
Mr. Dean is joined on the Pacha Macau project by the Las Vegas veteran, Liam Dwyer, who spent 15 years as Director of Operations at Light Group where he helped establish and develop the Nightlife and Daylife club scene that Vegas is famous for today.
Set against a backdrop of Art Deco-inspired architecture, Studio City will deliver movie-star treatment to all of its visitors, with the most diverse collection of unique and innovative entertainment offerings ever seen in Asia. It will represent Asia’s ‘next generation’ of immersive, world-leading, entertainment-driven gaming and leisure experiences and will be a major catalyst in Macau’s continued tourism development and diversification.
A tantalizing short film “The Audition”, which is set around a Studio City storyline, will promote the opening of this unique entertainment destination resort. This Macau’s first ever Hollywood production marks the very first time Leonardo DiCaprio, Robert De Niro and Brad Pitt all starred together under the direction of Academy Award-winning film director, Martin Scorsese. To be premiered at the opening of Studio City later this year, “The Audition” represents Melco Crown Entertainment’s ambition to promote Macau’s local cultural and creative industries on the international stage.
Studio City, along with its sister property, the highly-successful City of Dreams Macau, represents the next phase in Melco Crown Entertainment’s ongoing strategic mission to aggregate, develop and deliver world-leading, highly innovative entertainment brands catering to the rapidly growing leisure and entertainment demands of enthusiastic leisure destination travelers, both regionally and internationally, seeking unique and ever more exciting travel experiences.
About Studio City
Studio City, when it opens in the third quarter of 2015, is set to take Macau’s entertainment destination proposition to unprecedented new levels, by providing a ‘next generation’ of outstanding entertainment-driven leisure destination experiences that will help the territory’s evolution into a truly international tourism center.
The Hollywood-themed studio-concept resort is a thrilling new cinematic inspired entertainment and leisure destination and is designed to be the most diversified entertainment offering in Macau. Ideally located on Cotai, close to the Lotus Bridge immigration point connecting Hengqin Island and a future station-point for the Macau Light Rapid Transit (LTR), Studio City will deliver more world-class entertainment amenities than any integrated resort in the market.
Studio City’s stunning Art-Deco facade includes an iconic “Golden Eye” gondola ride which straddles the resort’s two-tower hotel at a height of some 130 meters. The integrated resort will provide the ultimate in sophisticated leisure entertainment, hotel, retail, dining and lifestyle experiences.
The resort’s innovative entertainment offerings include “Studio City Event Center”, a 5,000-seat multi-purpose entertainment center designed to host live concerts, theatrical and sporting events; and “Studio 8”, a 300-seat live-audience TV broadcast studio for reality and game-show productions distributed in the Asia region. The entertainment experiences also include a magic theatre “The House of Magic” and a Warner Bros. Batman-themed motion ride “Batman Dark Flight”, a 36,000 sq. ft. family entertainment center “Warner Bros. Fun Zone” for kids filled with Warner Bros.’ and DC Comics’ franchise characters and play-rides, together with “Pacha Macau” which will bring Ibiza-style nightlife to Macau.
Studio City is destined to deliver an unparalleled leisure entertainment and hospitality experience, strengthening the depth and diversity of Macau’s leisure, business and tourism proposition as a leading visitor destination in Asia.
The first Pacha opened in the beach town of Sitges in 1967. Six years later, in 1973, during the hippy movement, Pacha arrived in Ibiza. Since then the brand has been constantly developing together with time, fashion and trends, and bringing new ideas, improvements and all kinds of extravagances to the night scene; although always maintaining its singularity, its particular style and spirit.
Four decades after its first opening in Sitges, Pacha has successfully established in many different countries all over the world: Brazil, United States, Germany, Egypt, Portugal, Austria and soon in many other interesting places on the planet.
But Pacha is not only about nightclubs. The brand opened El Hotel Pacha in Ibiza, a complete success because it brought a new concept to the island’s hotel industry. El Hotel offers modern luxury in a relaxed Mediterranean way all year round, with a bar in the lobby that has turned to be one of the favorites and most sophisticated meeting points on the island, where artistic exhibitions, special events, pre-parties and fashion shows take place.
After this, Pacha Group continued expanding its fields and created the successful Pacha Collection & Accessories, producing all kinds of garments that express Ibiza’s free lifestyle and pure spirit, and that have turned to be some of the most desirable items on the island, also available worldwide thru www.pachacollection.com; a bilingual magazine covering what’s going on in Ibiza, Pacha Magazine; a party boat Pacha 67, that sails around the island (www.pacha67sailboat.com); the exclusive experience at Club, Restaurant & Cabaret Lío; and the ultimate lifestyle experience at Destino Pacha Ibiza Resort. Pacha is also present worldwide through the tour “Pacha Ibiza on Tour”, promoting new talents through Pacha Agency and organizing Music festivals (www.pachafestival.com).
About Melco Crown Entertainment Limited
Melco Crown Entertainment, with its shares listed on the Main Board of The Stock Exchange of Hong Kong Limited (the “Stock Exchange”) (SEHK: 6883) and its American depositary shares listed on the NASDAQ Global Select Market (NASDAQ: MPEL), is a developer, owner and operator of casino gaming and entertainment casino resort facilities in Asia. Melco Crown Entertainment currently operates Altira Macau (www.altiramacau.com), a casino hotel located at Taipa, Macau and City of Dreams (www.cityofdreamsmacau.com), an integrated urban casino resort located in Cotai, Macau. Melco Crown Entertainment’s business also includes the Mocha Clubs (www.mochaclubs.com), which comprise the largest non-casino based operations of electronic gaming machines in Macau. The Company is also developing the planned Studio City (www.studiocity-macau.com), a cinematically-themed integrated entertainment, retail and gaming resort in Cotai, Macau. In the Philippines, Melco Crown (Philippines) Resorts Corporation’s subsidiary, MCE Leisure (Philippines) Corporation, currently operates and manages City of Dreams Manila (www.cityofdreams.com.ph), a casino, hotel, retail and entertainment integrated resort in the Entertainment City complex in Manila. For more information about Melco Crown Entertainment, please visit www.melco-crown.com.
Melco Crown Entertainment has strong support from both of its major shareholders, Melco International Development Limited (“Melco“) and Crown Resorts Limited (“Crown“). Melco is a listed company on the Stock Exchange and is substantially owned and led by Mr. Lawrence Ho, who is Co-Chairman, an Executive Director and the Chief Executive Officer of Melco Crown Entertainment. Crown is a top-50 company listed on the Australian Securities Exchange and led by Chairman Mr. James Packer, who is also Co-Chairman and a Non-executive Director of Melco Crown Entertainment.